Connecting Online to Offline

For decades, there has existed a disconnect between online and offline behaviors. Cinarra’s mission is to span that divide by helping today’s marketing leaders reach more customers with exclusive data while also unlocking a new source of revenue for mobile network operators

How We Started

Cinarra’s journey began in 2012 and developed into a visionary partnership with SoftBank, a global leader in technology and innovation. By 2020, our commitment to excellence led to Cinarra becoming a fully owned subsidiary of SoftBank Mobile. Today, we leverage SoftBank’s vast resources and expertise to deliver essential business outcomes.

Who We Serve

With operations across the globe from the U.S. to Japan, Cinarra processes billions of location updates from wireless networks every day. We stand as the frontrunner in location measurement and analytics, transforming data into monetization opportunities for network operators. Cinarra is headquartered in Santa Clara, California, with global offices in Spain and Tokyo.

Timeline

2012

Founded in the USA

2015

$20M investment by SoftBank

2015

Japan office opened, RealPeople launched

2017

RealSight and VitalSight launched

2018

Venue Vitalics Launched

2020

Became SoftBank Subsidiary

2021

Yahoo! Japan / LINE  partnership launched