Cinarra’s Leadership Team
Cinarra spans the globe from our headquarters in Silicon Valley to Tokyo. Our vision to connect online and offline behaviors is championed by a leadership team with decades of experience working closely with mobile network operators, digital marketers, and big data
Leadership Team
Sath Nelakonda
CEO & CTO
Sath Nelakonda is the CEO of Cinarra Systems and one of the company’s co-founders. He has been instrumental in guiding Cinarra's growth since its inception. Sath comes with extensive expertise in networking, having previously served as Director of the IP forwarding team at Juniper Networks. Before that, at Alcatel-Lucent, he developed carrier-grade and highly scalable products used by data centers and MNOs. He joined Alcatel through the TiMetra acquisition, where, as an early member of the technical team, he led major projects in IP/MPLS routing and bootstrapped the 4G EPC mobile packet gateway products.
Masato Hosotani
CEO, Cinarra Japan K.K.
Masato Hosotani serves as the CEO/COO of Cinarra KK, Japan since 2015. He has driven Cinarra's growth in Japan. In addition to overseeing Cinarra Japan's business, he is responsible for partnerships and alliances. Previously, Masato was President & CEO of Libra Plus Corp. (formerly SoftBank Libra Corp.), a mobile content company with over a million monthly subscribers. He has management experience in multiple startups and has worked in technology consulting at Accenture.
Masanori Tsunemoto
CFO
Masanori Tsunemoto holds the position of CFO at Cinarra since it was acquired by SoftBank in 2020. He brings over a decade of experience in finance and accounting to the role. Prior to Cinarra, Masa honed his skills at SoftBank, where he held key positions in financial management and strategic planning. His extensive background in corporate finance and operational frameworks has equipped him with a unique perspective on business planning. In addition to his role at Cinarra, Masa also plays the role of CFO for SoftBank Telecom America where he oversees the financial compliance for multiple SoftBank subsidiaries in the US. Masa is currently based in Los Angeles.
Joe Nakamura
SVP Sales
Joe Nakamura is our VP of Sales. He joined Cinarra as Regional VP in October 2019 to oversee Sales and Marketing. Joe began his career at Hakuhodo, the second largest advertising agency in Japan. After Hakuhodo, he held sales leadership positions at Amazon and Meta. With a strong background in advertising, Joe brings valuable experience from both the corporate and agency sides.
Nikhil Mishra
SVP Product & Engineering
Nikhil Mishra serves as the Senior Vice President of Product and Engineering at Cinarra Systems. He is responsible for formulating overarching product vision and strategic roadmap as well as the development efforts. Before joining Cinarra, Nikhil worked as the Senior Vice President of Product at Chartboost Inc., a Zynga/Take Two Interactive company leading the company through multiple acquisitions and product launches. Prior to that, he held leadership positions at various companies in the advertising and data ecosystem, including NextRoll and ShareThis.
Daichi Nozaki
Chairman
Daichi Nozaki currently serves as Chairman of the Board at Cinarra and is a Senior Vice President at SoftBank KK, where he oversees global business operations. Since joining SoftBank Corp. in 2013, Daichi has brought a strong focus on growth and results. Throughout his tenure, he has held several key positions, including Vice President and Head of the Global Business Division from 2015 to 2023, and President and CEO of SB Telecom America Corp. from 2019 to 2023. He also serves on the boards of multiple SoftBank subsidiaries. Previously, he served as CEO of Cinarra