Cinarra Launches β Version of ”Cinarra for OOH”, an OOH Effect Measurement and Digital Ad Delivery Service

Cinarra Systems Japan K.K. (Headquarters: Minato-ku, Tokyo, CEO: Masato Hosoya, hereinafter referred to as Cinarra) has released Cinarra for OOH (beta version), an OOH effectiveness measurement and digital ad delivery service. By using this service, it is possible to verify the effectiveness of OOH, which has been difficult in the past, and to deliver targeted advertisements to estimated OOH contacts. The number of supported media will be increased sequentially as the technology is developed and partnerships with media owners are expanded.

Four indicators will be provided for effectiveness measurement (see below).

• Reach: Estimated number of people exposed to OOH, demographics, and location

• Website visitors: Number and rate of advertiser website accesses by estimated OOH visitors

• Store visits: Number and rate of visits to advertiser stores by estimated OOH contacts

• Psychological indicators: Brand lift survey of estimated OOH contactees

By combining these indicators, it is possible to verify the effectiveness of OOH from multiple perspectives. In addition, we believe that by accumulating data on a regular basis, we will be able to implement effective creative and media planning for OOH.

For digital ad delivery, we offer targeted ad delivery to presumed OOH contacts. By delivering digital advertisements to the estimated OOH contacts, we aim to achieve synergistic effects such as increasing the rate of website leads and recognition.

This service was created in response to requests from many customers who wanted to verify the effectiveness of OOH using quantitative data. We will continue to actively promote collaboration with media owners who own or manage OOH, so please contact us for more information.

Cinarra will continue to develop innovative technologies to contribute to the evolution of marketing from the perspective of location information.