Cinarra Participates in Experiments with Keio Agency and Geniee to Visualize the Advertising Value of Digital Signage

Written By Nikhil Mishra

Cinarra Systems Japan K.K. (headquartered in Minato-ku, Tokyo, hereinafter referred to as Cinarra) has participated in a demonstration experiment to visualize the advertising value of digital signage to be launched in July by Keio Agency Co.


Through the location information platform provided by our company, we will provide data that has been sufficiently anonymized through statistical processing.
This data will be used to estimate the number of people who can see the advertisement on digital signage and their attributes.
By providing the number of reach and conversions of the signage, advertisers can utilize the quantitative data for highly accurate cost effectiveness verification and creative improvement.

Nikhil Mishra
Previous

Cinarra Launches β Version of ”Cinarra for OOH”, an OOH Effect Measurement and Digital Ad Delivery Service
Next

LBMA Japan, an Industry Organization Joined by Cinara, Creates Common Guidelines for the Utilization of Device Location Data, Including Location Information RELEASE